Without a doubt, the emergence of technology and its broad use have irrevocably altered social interactions.
Nevertheless, humans function on the basis of the same emotions and principles as described in Daniel Carnegie’s international bestseller “How to win friends and influence people.”
To achieve loyalty and trust, businesses have embraced the trend of integrating several types of technology and expanding their stack. One core tenet of Carnegie’s bestseller is to seek to understand their needs and care about what they say. After all, empathy and emotions – both one’s own and the other side’s – play a significant part in dealmaking, whether in business or politics.
Cultivating emotional awareness may assist you in negotiating blind spots and biases. With Substrata’s ground-breaking algorithms, you can achieve an in-depth understanding of your prospects! Using the Personal Q dashboard, you may better understand your sales-related communication patterns and tendencies and learn how to change such patterns and preferences to avoid potential pitfalls and maximise your success.
Another vital lesson from Carnegie that is essential for dealmakers is finding appealing ways to express your insights via creativity and address concerns beyond reasoning. For this pursuit, accentuate the facts to resonate with the individual you are speaking with. For this pursuit, Substrata provides cutting-edge technology for analysing social signals to facilitate the development of a new generation of socially conscious AI solutions that will power the future global marketplace.
By leveraging Substrata’s capabilities, you can ascertain your position. Know the power and always uncover the power balance between you and your prospect. As a dealmaker, you will be able to demonstrate the necessary degree of skill and authority to move any transaction ahead. As Carnegie said: “Action seems to follow feeling, but really action and feeling go together; and by regulating the action, which is under the more direct control of the will, we can indirectly regulate the feeling, which is not.”
Instead of focusing on selling features, you should concentrate on providing value to your clients and working to understand the challenges they are trying to solve. The Selling Zone feature assists dealmakers in navigating their way to closed-won status by mirroring how their prospects see them at any time throughout the sales process, emphasising perceptions of competence, authority, and subject experience.
Substrata introduces Social Signal Processing (SSP), an intriguing new discipline including computer science, social science, and behavioural psychology that uses deep models trained on enormous quantities of multimodal data to interpret human nonverbal communication patterns.
In combination with textual paralanguage, text-based exchange data is processed (pragmatic analysis) and might innovative current power dynamics by utilizing a text-free NLP framework to decode vocalic social signals in raw audio (prosodic elements).
Last but not least, the technologies provided by Substrata are in close alignment with Carnegie’s conceptualization of success: “if there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.”
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H ow to Win Friends and Influence People using Substrata
