Britain is known worldwide for its sporting culture. The nation is known to have invented many of the biggest sports played globally, with its roots deeply associated with football, cricket, golf, rugby, and many others.
As a result, it’s no surprise that many brands emanating from the country have also been successful because of their link to sports and the culture that has been experienced across the region.
What brands have become the biggest sporting names in Britain?
Given the versatility of sports, there have been many brands across various niches and industries that have been able to use their popularity to be able to become among some of the biggest. The fashion industry is one of those that has used sports-themed aspects to grow and become powerhouses across the globe, with the likes of Burberry, Umbro, Reebok, Hunter, and Barbour all having used different methods to be influential across the market.
At the same time, the fashion industry has also been able to use iconic sporting figures to create a premium brand, with Fred Perry’s clothing line being among them. The former British tennis champion had an unprecedented impact on the sport, which has perhaps been something that has transferred to the brand and its place in British business.
There have been many instances whereby British fashion brands have worked within sports themselves and created apparel and equipment that is used on a regular basis. For instance, Admiral was a clothing brand that used to manufacture several sports kits for professional sides, such as the England cricket team and football clubs like Manchester United partnering with Paul Smith.
These high-profile partnerships between sporting institutes and fashion brands have become a mainstay in the modern era, with the biggest teams and athletes around the world looking to capitalize on the growing industry of sports betting globally. These fashion brands gain considerable exposure by adorning the teams, athletes and stadiums with their logo. Fans are also now able to use tools like a margin calculator to support their betting experience, which can offer them a competitive advantage at the bookmakers.
British brands to have worked in sports exclusively have included Mitre, Gunn & Moore, and Zoggs. They each specialise in the sports that they target, but this has perhaps stopped them from becoming as big as other global brands like Nike or Adidas, which have diversified their portfolios and have a hand in almost everything.
Final Words
The British sports market is among one of the biggest, with its traditions often being something that has helped brands to thrive as much as they have.
Fashion has always been a part of the culture for British people, as much as sport and betting have been. Therefore, it perhaps has made sense that there are many different brands that have managed to obtain huge reputations and be considered among the biggest to have existed.
Read more:
What are Britain’s biggest sporting brands?
